The past week several interesting things have taken place in the Google Search for Zen, a journey into developing materials, a workshop and tangible solutions for social networking illiterates.
1st, It's come to a stark realization that people are actually noticing what I'm embarking on. Between the 20-3o random adds on Twitter from people I don't know, the supportive emails from friends, the confused texts from friends, or the whattups at work, I'm now on display. Better make this worth my while, as public failure is about as exciting as an overdue date with the dentist.
2nd, Through my own compulsive reading habits, and the helpful advice of insiders, and helpful supporters, I've been forced to look at the viability of this process as a whole, as well as the business model behind putting this project together. Without divulging too much, the idea of creating customized learning materials for individuals and groups, has begun to take form.
3rd, I've recognized that the target audience is diverse and should be addressed in the planning stages individually. As an example, here is a breakdown of 3 potential groups who may benefit from the Google Search for Zen:
(A) The Privates- born 1926-1945 - This Group of people have grown up in dramatic times, through the Great Depression, World War II, and the sordid uncertainty of the 1960's bipolar global system. All of this dark unrest has created a loyal group, both in their political leanings and in their resistance to change. This loyalty has created a sense of simplicity, frugality and sense of fundamentals that make exposing themselves to new and very public forums seem scary. However, they are a group who have made significant connections and contributions who serve to benefit from being able to track their personal, familial, and professional connections in a more organized and accessible manner. In addition, any inspiration to share their experiences and ideas with the world would be best served through simple, and user friendly social marketing tools.
(B) The WoodStocks(1946-1964) - The Sheer size of this group, and being able to see first hand the power their generation has wielded gives this generation a sense of importance (often very legitimate) than can make teaching new tricks difficult. That said, This generation is responsible for changing the face of society, and knows it, so they understand the importance of ushering in change and the last thing many of them would want to be seen as, is inflexible in the face of overwhelming evidence that change is not only possible, but positive. By giving this group the tools to better communicate their ideas, perhaps the loudest and most important generation of all, can return to their place of change makers once again. If nothing else, it may allow them to put away the L.L Bean catalogue and do something important to them.
(C) The Nikes (1965 -1978) While this is the first generation to grow up with video games, MTV, and computer science as a subject, the also are a product of uncertain times. The first generation to be raised by TVs while the first group of double income parents changed the corporate world, The Nikes are raising young families, finally reaching partner, or figuring out that their ten year quest in their careers merits some change. All reasons for introducing lesser known niche social networking tools to their lives. From family organization, to social event marketing, this generations impulsive actions, could seriously benefit from tools that best organize mass communication
So, enough lessons learned, and only really through week 1.
D
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